Thursday, 15 January 2015

Research: Sassy and Rookie Magazines.


Sassy Magazine was a publication that was extremely popular during the nineties; the magazine's main target audience was alternative teenaged girls. It reported on the latest indie music but also fashion, film and social issues such as feminism.  





The modern equivalent of Sassy magazine is Rookie Mag. It has a huge Internet presence with an official website and Tumblr blog. It also publishes magazines with a 'fanzine' aesthetic and reports on the same issues as Sassy did previously. I should perhaps make an effort to mirror the aesthetic of both of these magazines since they have the same target audience as my magazine are concerned with the same topics: feminism and alternative music. 



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